Tomorrow (May 6th) at 9 am EDT (1300 GMT) I'm doing a webinar on:
Mobile Messaging- Its Not Just About Texting
Mobile Text messaging has created new opportunities for additional revenue resources for global mobile operators. Industry analysts predicts mobile messaging to reach $65B in annual revenue by 2010. As a result of this messaging explosion, operators continue to look for ways to differentiate themselves in messaging services and to increase the revenue realized from text messaging. Adding voice and video messages to the standard text message service is just one of the services operators are using to enhance the texting experience within their subscriber base. This webinar will examine video and voice short messaging services(SMS), discuss the technical considerations of implementing these types of services and review various operator successes with media messaging services.
Multi-Media messaging (MMS) has been very successful in some markets, e.g. the UK, while in others, like the US, it's used only for sending photos. In other markets, it's hardly used at all. Part of the problem is handset interoperability, especially when it comes to exchanging video clips. In some cases, there are handset-specific user interface issues and in some markets the problem is enabling MMS operation, e.g. roughly half of the MMS-capable handsets in the Philippines haven't been "activated" (as the operator needs an SMS from the customer indicating their handset type). Finally, there are markets where MMS inter-connection between operators.doesn't work, either technically or commercially.
But where there's a failure, other solutions emerge. That's what I'll be talking about tomorrow.
If you're interested, sign up here and listen in tomorrow.