Incredible things are happening in Pakistan. Mobile phone subscribers grew from 2.4M in 12/2003 to 5M in 12/2004. That’s impressive, but going from 5M to 18M subscribers in the first 10 months of 2005 is incredible! Since telecom has a strong positive impact on productivity (exceeding that of roads, electricity and even education), I wanted to understand what had triggered this growth. The answer appears to be three things: increased competition, reduced restrictions on foreign direct investment (FDI) and reduced taxes, especially on service activation.
Here’s the story. In mid-November I stumbled on an article about the incredible growth of mobile phone service in Pakistan. Then just a few days later a good friend, Imran Qidwai, returned to Boston after visiting his family in Pakistan, so I quizzed him about what was going on. Imran’s account was fascinating, but based on snapshots at times he’d visited his family. I looked up the readily available statistics and found these: Mobile_phones_in_pakistan.pdf. I also found and printed some other articles. Then I got busy and dropped the subject for a few weeks. Three days ago I caught up on my reading while on the plane to Bangkok and I’ve done some more research on the web at strange hours here in my hotel. Finally, I realized I had another possible source of information, Usman Latif, who blogs as Techuser and lives in Sialkot, Pakistan. Sure enough, Usman filled in the missing details.
Here's Imran’s timeline as I scribbled it down a few weeks ago (apologies to Imran if I've mistaken something). Mobile phone service was introduced in 1990, with two operators but heavily regulated and taxed. (Usman recalls an activation fee of Rs. 20,000 as late as 1996, which I calculate as several times the average annual income at that time). What's more, service was blocked completely in some cities at some times to prevent terrorists from using cell phones. Things gradually began to change after a new telecom act in late 1996. As a result, when Imran visited in 1998, service was back on everywhere, but his brother didn't feel any need to have a mobile phone.
By 2001 there were four operators in the market (with the PTT entering the mobile market at the beginning of the year under the brand name UFONE) and the activation tax was down to Rs. 5000 (~US $85) . Things started to accelerate. By the end of 2002 there were 1.2M mobile subscribers and Imran's brother was now one of them.
It appears the real changes happened in 2004. First, in April the government granted two more licenses. Telenor won one of those licenses, built a network and launched services in February 2005. Warid won the other, launching services in April 2005. Second, in June 2004 the government abolished the remaining restrictions on foreign direct investment permitting foreign investors to retain 100% equity in their investments. And third, they dropped the activation tax to Rs. 500 (~ $ 8). Clearly, the two new operators coming on line in early 2005 have caused a lot of market activity, but their network build out was helped by the largest annual foreign direct investment that Pakistan has ever seen.
Finally, the cost of acquiring service has fallen below a critical breakpoint, in part by the reduction in activation fees and in part by the ever declining costs for mobile phones and mobile phone infrastructure. Usman has the best summary of where things are today:
“<a> critical factor in the rise of the mobile subscriber base in Pakistan has been the reduction in activation fees. <…>
“Also, I have noticed lots of poorer folk using used mobile handsets here. I don't have an accurate estimate of how much a barely functional used handset costs, but I believe the cost to be around Rs. 600 ($10) or less. This means a new subscriber only needs to spend a very nominal sum on a mobile connection these days, and pretty much everyone can afford to have a mobile connection.
“Another factor for the growth of the mobile subscriber base has been the rise of prepaid mobile access. The way prepaid service works is that a subscriber signs up for a mobile connection and periodically prepays for mobile service she is planning to use by buying fixed denomination scratch cards. There are no monthly connection charges in this system (although the prepaid credits, if not used, expire after a certain time) and the scratch cards are available in almost all retail locations. Additionally, the scratch cards are very affordable and start as low as low Rs. 250 (a little more than $4).”
Today, Imran’s brother’s family has four mobile phones. Only the youngest child is without and that's about to change. What’s more, he’s gotten prepaid phones for the cook and driver, so they’re always reachable. As Usman concluded his email “in Pakistan one can have very basic mobile service for less than a dollar a month, and there is absolutely no reason for anyone in Pakistan to be without a mobile number.”
All and all it’s a wonderful example for the rest of the developing world.